Silicon Valley, September 6, 2023 — ZINFI Technologies, a leader in partner relationship management (PRM) and through-channel marketing automation, has introduced a set of advanced generative artificial intelligence (AI) capabilities to enhance its SaaS platform for unified partner management. These new features aim to assist enterprise customers in creating targeted marketing content more efficiently, leveraging existing internal content and partner data, and improving partner performance through Microsoft Power BI and Copilot technology.

ZINFI’s CEO, Sugata Sanyal, highlighted the integration of Microsoft’s Azure Generative AI capabilities into their platform as part of an Early Access Program. This program is designed to support large enterprise customers with extensive data resources, enabling them to train large language models and extract valuable business insights. The generative AI tools empower customers to accelerate content creation and gain a deeper understanding of partner performance.

Key features of ZINFI’s generative AI capabilities include:

1. Generative Content AI: Leveraging Microsoft’s generative AI, ZINFI’s content management system expedites the creation of partner marketing content, including emails, landing pages, social marketing content, blogs, and more.
2. Guided Help: Customers can create personalized guided pathways for partners by utilizing existing enterprise content related to partner programs and portal configuration.
3. AI Augmented Analytics: ZINFI enhances its Power BI analytics with Microsoft’s Copilot technology, enabling customers to generate dialogue-based insights based on partner performance analytics across various activities.

These advancements are part of ZINFI’s commitment to continuously improve its partner relationship management platform to meet evolving business needs. The generative AI capabilities will be initially available as an Early Access Program, with plans to expand access as Microsoft’s generative AI tools evolve.

ZINFI Technologies has consistently earned recognition as a PRM “leader” on G2, a prominent business solutions review website. Their ongoing dedication to innovation and customer satisfaction has garnered them this distinction over several consecutive quarters.

For more information about ZINFI’s partner relationship management platform and best practices guide, please visit www.zinfi.com. You can also follow ZINFI Technologies on LinkedIn and explore their Channel Marketing Best Practices blog.

ZINFI offers a 30-day free trial of its Unified Channel Marketing (UCM) automation platform, allowing prospective buyers to experience its channel management applications before purchasing.

About ZINFI Technologies

ZINFI Technologies, Inc., a leader in Unified Channel Management (UCM) innovation, empowers vendors and channel partners to achieve profitable global growth rapidly and predictably. Headquartered in Silicon Valley, USA, ZINFI offers a comprehensive SaaS Unified Channel Management automation platform comprising affiliate marketing management automation, partner relationship management automation, partner marketing management automation, and partner incentives management automation.

For more information about ZINFI’s Unified Channel Management platform and best practices guide on partner relationship management, please visit https://www.zinfi.com/.