gsi interactive(SM), the marketing services division of GSI Commerce Inc. , was honored with the 2007 Best Integrated Online-Offline Marketing award by LinkShare during the fourth annual LinkShare Golden Link Awards. GSI won the affiliate marketing award for work on a Toysrus.com campaign.

The award was presented to GSI in conjunction with Fabu.com for success in utilizing offline channels to drive online revenue and build awareness of Toysrus.com during the 2006 holiday season.

“We’re proud to be recognized for our expertise in the affiliate marketing arena,” said Gerry McGoldrick, GSI’s vice president of marketing services. “GSI helps our partners identify and implement successful multichannel strategies, and our success with this campaign continues to demonstrate this capability.”

gsi interactive provides interactive design, user experience, digital photography, content, e-mail marketing, search and other online marketing services to more than 50 of GSI’s 60-plus partners.

Fabu.com is an Internet marketing organization that provides online shoppers with a convenient “shopping center” to save on purchases through the use of coupons and discounts, many of those being exclusive to Fabu.com.

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