DoubleClick’s Owners Put Company Up for Sale, Seek $2 Billion

By Justin Baer and Tim Mullaney

March 28 (Bloomberg) — DoubleClick Inc.’s owners put the Internet advertising company up for sale and may seek about $2 billion, according to a person familiar with the sale.

DoubleClick hired Morgan Stanley to review options that may also include going public, said the person, who declined to be identified because the decision is confidential. Microsoft Corp. is among companies interested in buying DoubleClick, the Wall Street Journal reported today, citing unidentified people familiar with the situation.

Hellman & Friedman LLC, a San Francisco-based private equity firm, is seeking to double its money after buying DoubleClick for $1.1 billion in 2005. DoubleClick works with advertisers to create online campaigns, such as streaming video clips. The New York-based company’s Dart technology monitors the performance of Internet ads for marketing companies, making it attractive to a company such as Microsoft.

Entire article, click here.

Check out the offers for Easter, tax time, spring shoes and even savings for flea and tick season. On top of these timely offerings, we’ve also thrown in some plain old great deals, like free DVD players, 100 free photos and a great incentive for consumers to trick out their cars with some new tires. It’s easy to get started: Click “Get Links” under an advertiser name to log in and access their detail page to learn more or to join their program. And don’t forget to check out the Seasonal Programs and What’s Hot – Weekly links within CJU Online.

To access the seasonal programs and weekly offers, just make sure you are logged into the CJ Marketplace first. For the offers shown in this and future monthly newsletters, simply click on “Get Links” under an advertiser name and find ways to start maximizing your business.

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My Nursing Uniforms (http://www.mynursinguniforms.com) MNU began more than 50 years ago as a seamstress shop across from a hospital in Wilmington, Delaware. Three generations later, it has grown into a family business that includes a thriving storefront and Web site. My Nursing Uniforms (MNU) has been in the nursing uniform business for several decades, and online for over 10 years.

MNU just hired eAccountable to take this program to a new level. We will have new banners, coupons and an enhanced datafeed coming your way soon.

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Special offer for Affiliates through the end of April:

Black Hound New York will DOUBLE your first commission!

Get us live and earn twice your normal commission rate for the first sale. With average sales on $80-$100, this means an extra $8-$10 of commission to you for being a Black Hound New York affiliate!
We may be a new affiliate program at LinkShare, but Black Hound New York has been dedicated to the art and craft of baking and chocolate making since 1988. Our creations reflect our passion for unique flavor combinations, extraordinary taste, and artful presentation.

With average sales running $80.00-$100.00 per sale, commissions of up to 15% and as one of the leaders in the chocolate and specialty gourmet gifts category BlackHoundNY.com will produce great results for you. Whether your referred visitors are seeking a deliciously different present for a loved one, a tasteful gift for an important business associate, or a divine indulgence for themselves, a selection from Black Hound New York will provide a rich feast guaranteed to satisfy the senses and elevate the spirit.

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Hello Everyone,

We are pleased to announce the addition of a new AvantLink merchant: BlissWeddingsMarket.com!
( http://www.avantlink.com/merchant_details/10056/blissweddingsmarket.html )

Bliss! Weddings Market is an excellent addition to our already robust Special Occasion category. With special attention given to the Do It Yourself bride, Bliss! Weddings Market inspires customers with their groundbreaking “how-to” bridal craft streaming, on-demand videos. We anticipate high conversion for Affiliates through this organized and unique approach to online commerce.

“Our trend-setting favors are continually handpicked by the editors of the nation’s top bridal magazines such as Brides, Modern Bride, Martha Stewart Weddings and InStyle Weddings. We also sell trendy bridal shower gifts, personalized gifts for every member of the bridal party, baby shower favors and baptism/christening favors…”

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The Latest Performics 50 Search Index Shows Evolution of Consumer Shopping Behavior

Advertisers Engaged Consumers Earlier in the Purchase Process with Search Engine Marketing

CHICAGO–(BUSINESS WIRE)–In November 2006, most marketers within the Performics 50 index saw consumers turning to search engines earlier in the purchase process than in years past, searching in greater numbers earlier in the holiday season. Performics®, the performance-based marketing division of DoubleClick®, attributed this change in part to an increased reliance on search results.

“The data demonstrates that consumers turned to search earlier in the purchase funnel than they had in years past,” said Cam Balzer, vice president of strategic planning at Performics. “This indicates a significant shift in shopping behavior, but we did not see a significant shift in actual buying behavior. While advertisers were able to engage consumers with search earlier in the process, we expect to focus much of our 2007 holiday efforts on converting these searchers more efficiently.”

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We are very pleased to announce the addition of a new AvantLink merchant: ParagonSports.com! Paragon Sports offers more than 20,000 sports-related items, more than 300 different name brands and 100’s of product categories. From their site: Savvy shoppers have been making a pilgrimage to this mecca of sporting goods since 1908. Paragon Sports also runs a high-converting web store that is the perfect fit for your sports-oriented customers!

Paragon Sports stocks popular outdoor gear and sporting brands like Adidas, The North Face, Jansport, Nike and many more. Backpacking, Golf, and Travel/Luggage are just a few of the most popular categories shoppers will find within their impressive web site and catalog.

If you have an Affiliate site that fits, please add their links! We’re going to work closely with Kelli and Paragon Sports (and you!) to improve on an already good Affiliate program.

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New Affiliate Program Management at MyNursingUniforms.com and a New Commission Incentive

My Nursing Uniforms (http://www.mynursinguniforms.com) MNU began more than 50 years ago as a seamstress shop across from a hospital in Wilmington, Delaware. Three generations later, it has grown into a family business that includes a thriving storefront and Web site. My Nursing Uniforms (MNU) has been in the nursing uniform business for several decades, and online for over 10 years.

MNU just hired eAccountable to take this program to a new level. We will have new banners, coupons and an enhanced datafeed coming your way soon.

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At LinkShare, we are always looking for ways to improve our technology and the services we provide you. After receiving valuable input from our Advisory Board members, we are happy to announce that LinkShare will be removing the requirement to change your password every 90 days and the image challenge at login.

As always, LinkShare will continue to use SSL-encryption at login. Additionally, the Update Profile page is also secured using SSL-encryption. Remember, it is always a good practice to change your password every 90 days.

If you want to change your password, log into your LinkShare account (www.linkshare.com), select Update Profile from the Your Account tab, click on the Channel Contact (icon looks like a business card) from the Channel Manager, enter your new password, and then hit Submit.

We appreciate your partnership and hope this change will make it easier for you to work with LinkShare. If you have any questions about the password change, please contact our Customer Support department at www.linkshare.com/support.

ProBoardshop.com (http://www.proboardshop.com) offers thanks to their customers for a fantastic winter snowboard season. As a customer “THANK YOU” ProBoardshop.com is currently offering special deals on Burton snowboards, clothing and accessories at 10% to 40% off. Each purchase qualifies for free items such as Smith or Velvet sunglasses, free shipping on purchases over $50, and excellent customer service. We know you will find the board or accessory you can not live without.

(PRWEB) March 12, 2007 — ProBoardshop.com is a family owned business with owners who ride what they sell and who understand what it is like to experience a great ride. The ProBoardShop.com warehouse is fully stocked with the latest boards, boots, bindings and accessories. Customers can easily purchase the desired board online or by phone. ProBoardShop.com guarantees the safe delivery of orders and guarantees backup service in this industry.

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